Global Electric Toothbrush Market 2017 Industry Research Report

This New Version Electric Toothbrush Market Research Report is a deep market research report in this market.

  • This report studies the Electric Toothbrush market status and outlook of global and major regions, from angles of players, regions, product types and end industries; this report analyzes the top players in global and major regions, and splits the Electric Toothbrush market by product type and end users.

    The global Electric Toothbrush market is valued at 1306 million USD in 2016 and is expected to reach 1531 million USD by the end of 2022, growing at a CAGR of 2.7% between 2016 and 2022.

    Europe is dominating the market, with a market share of 66% in 2016, and the revenue was 965 million USD in 2016 and will be 1089 million USD in 2022, with a CAGR of 2.0% between 2016 and 2022.

    The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.

    United States is the second market, with a market share of 13.9% in 2016, and the revenue was 170 million USD in 2016.

    In the past several years, Oral-B (P & G) and Philips Sonicare were dominating the market, occupying for over 65% of global market share. In addition, Panasonic, Colgate, Wellness Oral Care, Waterpik and Lion, also are the major players.

    And in recent three years, some newly-established firm enter this market, like SEASTAR Corporation in Japan, Sonic Chic in UK, Brio Product and Kolibree in US and FOREO in Sweden etc.; these players bring new concepts and design to meet the various demands of various customers.

    Geographically, this report is segmented into several key regions, with sales, revenue, market share (%) and growth Rate (%) of Electric Toothbrush in these regions, from 2012 to 2022 (forecast), covering
    USA
    China
    Europe
    Japan
    India
    Southeast Asia

    On the basis of product, the Electric Toothbrush market is primarily split into
    Rechargeable
    Battery

    On the basis on the end users/End User, this report covers
    Adults
    Children

  • Table of Contents

    1 Electric Toothbrush Market Overview 1
    1.1 Product Overview and Scope of Electric Toothbrush 1
    1.2 Classification of Electric Toothbrush by Product Category 2
    1.2.1 Global Electric Toothbrush Sales (K Units) and Growth (%) Comparison by Types (2012-2022) 2
    1.2.2 Global Electric Toothbrush Sales Market Share (%) by Types in 2016 3
    1.2.3 Rechargeable 3
    1.2.4 Battery 4
    1.3 Global Electric Toothbrush Market by End Users 5
    1.3.1 Global Electric Toothbrush Sales (K Units) Comparison by End User (2012-2022) 5
    1.3.2 Adults Electric Toothbrush 6
    1.3.3 Children Electric Toothbrush 7
    1.4 Global Electric Toothbrush Market by Regions 7
    1.4.1 Global Electric Toothbrush Revenue (Million USD) Comparison by Regions (2012-2022) 7
    1.4.2 United States Electric Toothbrush Status and Prospect (2012-2022) 8
    1.4.3 China Electric Toothbrush Status and Prospect (2012-2022) 8
    1.4.4 Europe Electric Toothbrush Status and Prospect (2012-2022) 9
    1.4.5 Japan Electric Toothbrush Status and Prospect (2012-2022) 10
    1.4.6 Southeast Asia Electric Toothbrush Status and Prospect (2012-2022) 11
    1.4.7 India Electric Toothbrush Status and Prospect (2012-2022) 12
    1.5 Global Electric Toothbrush Sales and Revenue (2012-2022) 13
    1.5.1 Global Electric Toothbrush Sales and Growth Rate (%) (2012-2022) 13
    1.5.2 Global Electric Toothbrush Revenue (Million USD) and Growth Rate (2012-2022) 14
    2 Global Electric Toothbrush Competition by Players, Type and End User 16
    2.1 Global Electric Toothbrush Market Competition by Players 16
    2.1.1 Global Electric Toothbrush Sales (K Units) and Market Share (%) of Key Players (2012-2017) 16
    2.1.2 Global Electric Toothbrush Revenue and Share by Players (2012-2017) 19
    2.2 Global Electric Toothbrush Sales and Revenue by Type 21
    2.2.1 Global Electric Toothbrush Sales (K Units) and Market Share (%) by Type (2012-2017) 21
    2.2.2 Global Electric Toothbrush Revenue (Million USD) and Market Share (%) by Type (2012-2017) 22
    2.3 Global Electric Toothbrush Sales and Revenue by Regions 24
    2.3.1 Global Electric Toothbrush Sales (K Units) and Market Share (%) by Regions (2012-2017) 24
    2.3.2 Global Electric Toothbrush Revenue and Market Share (%) by Regions (2012-2017) 25
    2.4 Global Electric Toothbrush Sales by End User 26
    3 USA Electric Toothbrush (Sales, Revenue and Price) 28
    3.1 USA Electric Toothbrush Sales and Revenue (2012-2017) 28
    3.1.1 USA Electric Toothbrush Sales (K Units) and Growth Rate (%) (2012-2017) 28
    3.1.2 USA Electric Toothbrush Revenue (Million USD) and Growth Rate (2012-2017) 29
    3.1.3 USA Electric Toothbrush Price (USD/Unit) Trend (2012-2017) 30
    3.2 USA Electric Toothbrush Sales (K Units) and Market Share (%) by Players 30
    3.3 USA Electric Toothbrush Sales (K Units) and Market Share (%) by Type 31
    3.4 USA Electric Toothbrush Sales (K Units) and Market Share (%) by End User 32
    4 China Electric Toothbrush (Sales, Revenue and Price) 34
    4.1 China Electric Toothbrush Sales and Revenue (2012-2017) 34
    4.1.1 China Electric Toothbrush Sales (K Units) and Growth Rate (2012-2017) 34
    4.1.2 China Electric Toothbrush Revenue (Million USD) and Growth Rate (2012-2017) 35
    4.1.3 China Electric Toothbrush Price (USD/Unit) Trend (2012-2017) 36
    4.2 China Electric Toothbrush Sales (K Units) and Market Share (%) by Players 36
    4.3 China Electric Toothbrush Sales (K Units) and Market Share (%) by Type 38
    4.4 China Electric Toothbrush Sales (K Units) and Market Share (%) by End User 39
    5 Europe Electric Toothbrush (Sales, Revenue and Price) 40
    5.1 Europe Electric Toothbrush Sales (K Units) and Value (2012-2017) 40
    5.1.1 Europe Electric Toothbrush Sales (K Units) and Growth Rate (2012-2017) 40
    5.1.2 Europe Electric Toothbrush Revenue (Million USD) and Growth Rate (2012-2017) 41
    5.1.3 Europe Electric Toothbrush Price (USD/Unit) Trend (2012-2017) 42
    5.2 Europe Electric Toothbrush Sales (K Units) and Market Share (%) by Players 42
    5.3 Europe Electric Toothbrush Sales (K Units) and Market Share (%) by Type 44
    5.4 Europe Electric Toothbrush Sales (K Units) and Market Share (%) by End User 45
    6 Japan Electric Toothbrush (Sales, Revenue and Price) 47
    6.1 Japan Electric Toothbrush Sales (K Units) and Value (2012-2017) 47
    6.1.1 Japan Electric Toothbrush Sales (K Units) and Growth Rate (2012-2017) 47
    6.1.2 Japan Electric Toothbrush Revenue (Million USD) and Growth Rate (2012-2017) 48
    6.1.3 Japan Electric Toothbrush Price (USD/Unit) Trend (2012-2017) 49
    6.2 Japan Electric Toothbrush Sales (K Units) and Market Share (%) by Players 49
    6.3 Japan Electric Toothbrush Sales (K Units) and Market Share (%) by Type 50
    6.4 Japan Electric Toothbrush Sales and Market Share (%) by End User 51
    7 India Electric Toothbrush (Sales, Revenue and Price) 53
    7.1 India Electric Toothbrush Sales (K Units) and Value (2012-2017) 53
    7.1.1 India Electric Toothbrush Sales (K Units) and Growth Rate (%) (2012-2017) 53
    7.1.2 India Electric Toothbrush Revenue (Million USD) and Growth Rate (2012-2017) 54
    7.1.3 India Electric Toothbrush Price (USD/Unit) Trend (2012-2017) 55
    7.2 India Electric Toothbrush Sales (K Units) and Market Share (%) by Players 55
    7.3 India Electric Toothbrush Sales (K Units) and Market Share (%) by Type 56
    7.4 India Electric Toothbrush Sales (K Units) and Market Share (%) by End User 57
    8 Southeast Asia Electric Toothbrush (Sales, Revenue and Price) 59
    8.1 Southeast Asia Electric Toothbrush Sales (K Units) and Value (2012-2017) 59
    8.1.1 Southeast Asia Electric Toothbrush Sales (K Units) and Growth Rate (2012-2017) 59
    8.1.2 Southeast Asia Electric Toothbrush Revenue (Million USD) and Growth Rate (2012-2017) 60
    8.1.3 Southeast Asia Electric Toothbrush Price (USD/Unit) Trend (2012-2017) 61
    8.2 Southeast Asia Electric Toothbrush Sales (K Units) and Market Share (%) by Players 61
    8.3 Southeast Asia Electric Toothbrush Sales (K Units) and Market Share (%) by Type 63
    8.4 Southeast Asia Electric Toothbrush Sales and Market Share (%) by End User 64
    9 Global Electric Toothbrush Players Profiles and Sales Data 65
    9.1 Philips Sonicare 65
    9.1.1 Company Basic Information, Manufacturing Base and Competitors 65
    9.1.2 Electric Toothbrush Product Category, Application and Specification 66
    9.1.3 Philips Sonicare Electric Toothbrush Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017) 67
    9.1.4 Main Business/Business Overview 69
    9.2 Oral-B(P & G) 69
    9.2.1 Company Basic Information, Manufacturing Base and Competitors 69
    9.2.2 Electric Toothbrush Product Category, Application and Specification 70
    9.2.3 Oral-B(P & G) Electric Toothbrush Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017) 71
    9.2.4 Main Business/Business Overview 73
    9.3 Panasonic 73
    9.3.1 Company Basic Information, Manufacturing Base and Competitors 73
    9.3.2 Electric Toothbrush Product Category, Application and Specification 74
    9.3.3 Panasonic Electric Toothbrush Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017) 74
    9.3.4 Main Business/Business Overview 76
    9.4 Colgate-Palmolive 76
    9.4.1 Company Basic Information, Manufacturing Base and Competitors 76
    9.4.2 Electric Toothbrush Product Category, Application and Specification 78
    9.4.3 Colgate-Palmolive Electric Toothbrush Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017) 78
    9.4.4 Main Business/Business Overview 80
    9.5 Wellness Oral Care 80
    9.5.1 Company Basic Information, Manufacturing Base and Competitors 80
    9.5.2 Electric Toothbrush Product Category, Application and Specification 81
    9.5.3 Wellness Oral Care Electric Toothbrush Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017) 83
    9.5.4 Main Business/Business Overview 85
    9.6 Interplak(Conair) 85
    9.6.1 Company Basic Information, Manufacturing Base and Competitors 85
    9.6.2 Electric Toothbrush Product Category, Application and Specification 86
    9.6.3 Interplak(Conair)Electric Toothbrush Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017) 87
    9.6.4 Main Business/Business Overview 89
    9.7 Church & Dwight (Arm & Hammer) 89
    9.7.1 Company Basic Information, Manufacturing Base and Competitors 89
    9.7.2 Electric Toothbrush Product Category, Application and Specification 90
    9.7.3 Church & Dwight (Arm & Hammer) Electric Toothbrush Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017) 91
    9.7.4 Main Business/Business Overview 93
    9.8 LION 93
    9.8.1 Company Basic Information, Manufacturing Base and Competitors 93
    9.8.2 Electric Toothbrush Product Category, Application and Specification 95
    9.8.3 LION Electric Toothbrush Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017) 95
    9.8.4 Main Business/Business Overview 97
    9.9 Waterpik 97
    9.9.1 Company Basic Information, Manufacturing Base and Competitors 97
    9.9.2 Electric Toothbrush Product Category, Application and Specification 98
    9.9.3 Waterpik Electric Toothbrush Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017) 99
    9.9.4 Main Business/Business Overview 100
    9.10 Lebond 101
    9.10.1 Company Basic Information, Manufacturing Base and Competitors 101
    9.10.2 Electric Toothbrush Product Category, Application and Specification 102
    9.10.3 Lebond Electric Toothbrush Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017) 103
    9.10.4 Main Business/Business Overview 104
    9.11 Ningbo Seago 105
    9.11.1 Company Basic Information, Manufacturing Base and Competitors 105
    9.11.2 Electric Toothbrush Product Category, Application and Specification 106
    9.11.3 Ningbo Seago Electric Toothbrush Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017) 106
    9.11.4 Main Business/Business Overview 108
    9.12 Risun Technology 108
    9.12.1 Company Basic Information, Manufacturing Base and Competitors 108
    9.12.2 Electric Toothbrush Product Category, Application and Specification 110
    9.12.3 Risun Technology Electric Toothbrush Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017) 111
    9.12.4 Main Business/Business Overview 113
    9.13 SEASTAR Corporation 113
    9.13.1 Company Basic Information, Manufacturing Base and Competitors 113
    9.13.2 Electric Toothbrush Product Category, Application and Specification 114
    9.13.3 SEASTAR Corporation Electric Toothbrush Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017) 115
    9.13.4 Main Business/Business Overview 117
    9.14 Minimum 117
    9.14.1 Company Basic Information, Manufacturing Base and Competitors 117
    9.14.2 Electric Toothbrush Product Category, Application and Specification 118
    9.14.3 Minimum Electric Toothbrush Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017) 119
    9.15 Dretec 121
    9.15.1 Company Basic Information, Manufacturing Base and Competitors 121
    9.15.2 Electric Toothbrush Product Category, Application and Specification 122
    9.15.3 Dretec Electric Toothbrush Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017) 123
    9.15.4 Main Business/Business Overview 124
    9.16 JSB Healthcare 125
    9.16.1 Company Basic Information, Manufacturing Base and Competitors 125
    9.16.2 Electric Toothbrush Product Category, Application and Specification 126
    9.16.3 JSB Healthcare Electric Toothbrush Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017) 126
    9.16.4 Main Business/Business Overview 128
    9.17 Brush Buddies 128
    9.17.1 Company Basic Information, Manufacturing Base and Competitors 128
    9.17.2 Electric Toothbrush Product Category, Application and Specification 129
    9.17.3 Brush Buddies Electric Toothbrush Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017) 130
    9.17.4 Main Business/Business Overview 132
    9.18 AEG 132
    9.18.1 Company Basic Information, Manufacturing Base and Competitors 132
    9.18.2 Electric Toothbrush Product Category, Application and Specification 134
    9.18.3 AEG Electric Toothbrush Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017) 134
    9.18.4 Main Business/Business Overview 136
    9.19 Sonic Chic 136
    9.19.1 Company Basic Information, Manufacturing Base and Competitors 136
    9.19.2 Electric Toothbrush Product Category, Application and Specification 137
    9.19.3 Sonic Chic Electric Toothbrush Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017) 138
    9.19.4 Main Business/Business Overview 140
    9.20 Brio Product 140
    9.20.1 Company Basic Information, Manufacturing Base and Competitors 140
    9.20.2 Electric Toothbrush Product Category, Application and Specification 141
    9.20.3 Brio Product Electric Toothbrush Sales (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (%) (2012-2017) 142
    9.20.4 Main Business/Business Overview 144
    10 Electric Toothbrush Manufacturing Cost Analysis 145
    10.1 Electric Toothbrush Key Raw Materials Analysis 145
    10.1.1 Key Raw Materials 145
    10.1.2 Price Trend of Key Raw Materials 145
    10.1.3 Key Suppliers of Raw Materials 145
    10.2 Proportion of Manufacturing Cost Structure 146
    10.2.1 Raw Materials 146
    10.2.2 Labor Cost 146
    10.2.3 Manufacturing Expenses 147
    10.3 Manufacturing Process Analysis of Electric Toothbrush 148
    11 Industrial Chain, Sourcing Strategy and Downstream Buyers 149
    11.1 Electric Toothbrush Industrial Chain Analysis 149
    11.2 Upstream Raw Materials Sourcing 149
    11.3 Raw Materials Sources of Electric Toothbrush Major Players in 2016 150
    11.4 Downstream Buyers 150
    12 Marketing Strategy Analysis, Distributors/Traders 151
    12.1 Marketing Channel 151
    12.1.1 Direct Marketing 152
    12.1.2 Indirect Marketing 152
    12.1.3 Marketing Channel Development Trend 152
    12.2 Market Positioning 153
    12.2.1 Pricing Strategy 153
    12.2.2 Brand Strategy 154
    12.3 Distributors/Traders List 154
    13 Market Effect Factors Analysis 155
    13.1 Technology Progress/Risk 155
    13.1.1 Substitutes Threat 155
    13.1.2 Technology Progress in Related Industry 155
    13.2 Consumer Needs/Customer Preference Change 155
    14 Global Electric Toothbrush Market Forecast (2017-2022) 156
    14.1 Global Electric Toothbrush Sales (K Units), Revenue and Price Forecast (2017-2022) 156
    14.1.1 Global Electric Toothbrush Sales (K Units) and Growth Rate Forecast (2017-2022) 156
    14.1.2 Global Electric Toothbrush Revenue (Million USD) and Growth Rate Forecast (2017-2022) 157
    14.1.3 Global Electric Toothbrush Price (USD/Unit) and Trend Forecast (2017-2022) 158
    14.2 Global Electric Toothbrush Sales (K Units), Revenue (Million USD) and Growth Rate Forecast by Regions (2017-2022) 158
    14.2.1 Global Electric Toothbrush Sales (K Units) and Growth Rate Forecast by Regions (2017-2022) 158
    14.2.2 Global Electric Toothbrush Revenue (Million USD) and Growth Rate Forecast by Regions (2017-2022) 159
    14.2.3 USA Electric Toothbrush Sales, Revenue (Million USD) and Growth Rate Forecast (2017-2022) 161
    14.2.4 Europe Electric Toothbrush Sales, Revenue (Million USD) and Growth Rate Forecast (2017-2022) 162
    14.2.5 China Electric Toothbrush Sales, Revenue (Million USD) and Growth Rate Forecast (2017-2022) 163
    14.2.6 Japan Electric Toothbrush Sales, Revenue (Million USD) and Growth Rate Forecast (2017-2022) 165
    14.2.7 Southeast Asia Electric Toothbrush Sales, Revenue (Million USD) and Growth Rate Forecast (2017-2022) 166
    14.2.8 India Electric Toothbrush Sales, Revenue (Million USD) and Growth Rate Forecast (2017-2022) 167
    14.3 Global Electric Toothbrush Sales, Revenue and Price Forecast by Type (2017-2022) 168
    14.3.1 Global Electric Toothbrush Sales Forecast by Type (2017-2022) 168
    14.3.2 Global Electric Toothbrush Revenue Forecast by Type (2017-2022) 169
    14.3.2 Global Electric Toothbrush Price Forecast by Type (2017-2022) 170
    14.4 Global Electric Toothbrush Sales Forecast by End User (2017-2022) 170
    15 Research Findings and Conclusion 172
    16 Methodology and Data Source 173
    16.1 Methodology/Research Approach 173
    16.1.1 Research Programs/Design 173
    16.1.2 Market Size Estimation 174
    16.1.3 Market Breakdown and Data Triangulation 175
    16.2 Data Source 176
    16.2.1 Secondary Sources 176
    16.2.2 Primary Sources 177
    16.3 Disclaimer 178
    16.4 Author List 179

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